Test Prep Company Voluntarily Stops Lying

Princeton Reviews takes down ad claims

The Princeton Review test prep company has voluntarily agreed to stop making certain advertising claims about how many points it can help students improve on various school admissions tests.

The move was taken after a review by the National Advertising Division of the Council of Better Business Bureaus, which reviewed claims made in print, direct marketing, social media and Internet advertising. The division declared the Princeton Review’s actions as “necessary and appropriate” and released the decision to the public.

The rest at the link.