Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

2/17/10

I Get Emails

I got this unsolicited email from Allison who works for Pepsi, I guess.

The problem with her contest to come up with world-changing ideas to fix education is that it perpetuates the notion that there is a fix we can put into schools to rescue "education." Well, that is simply misguided nonsense.

This contest, like RTTT (Race To The Top), pits schools against schools, districts against districts, states against states, and ultimately children against monied interests.

Advertising, branding, marketing and hype are not what America needs. We need clear, concise, precise conversations about some difficult realities that are creating such intractable problems.

Save your contests for the sports bar. Schools and children (not to mention teachers) deserve better.
Hi there,

I’m stopping by to let you know about a program that Pepsi recently launched called the Pepsi Refresh Project, where the company will be giving up to $1.3 million in grants monthly to fresh and new ideas. One category is solely dedicated to education, so I thought this would be something you'd be interested in learning about!

The Pepsi Refresh project is a crowd-sourced granting program where the public submits and votes on ideas, in various categories, that can change the world. Pepsi is investing more than $20 million this year to fund great ideas, big and small, that moves the community forward and allows ideas to turn into reality! They’re looking for people, businesses, and non-profits with ideas that will have a positive impact. Ideas can be submitted monthly. The ideas with the most votes will receive grant funding. Look around your community and think about how you want to change it.

Even more exciting is that Demi Moore and Kevin Bacon are part of the Pepsi Refresh Launch Grant Challenge. They’ve released videos with their ideas to refresh the world and are asking Americans to decide which idea they’d like to see implemented. Take a look at their thoughts on the Pepsi Refresh Facebook page and vote for your favorite: http://bit.ly/bPpqyK

Thanks so much! If you prefer that I not contact you for promotions like this, please let me know and I'll remove you from my outreach list!

-Allison

10/6/08

The Keating 5 Website!

Finally, the website you've been waiting for. Actually, it puts the whole thing on sweet, sweet video record so John McCain wont see it. After all, he lived it!

8/21/08

What If There Were No Toys?

Kids used to play. Now they seem to compete with objects bought for them. It is disappointing. Here is a little ditty pointing out how kids morphed from imaginative to needy.
Old-Fashioned Play Builds Serious Skills

by Alix Spiegel

Morning Edition, February 21, 2008 ·

On October 3, 1955, the Mickey Mouse Club debuted on television. As we all now know, the show quickly became a cultural icon, one of those phenomena that helped define an era.

What is less remembered but equally, if not more, important, is that another transformative cultural event happened that day: The Mattel toy company began advertising a gun called the "Thunder Burp."

I know — who's ever heard of the Thunder Burp?

Well, no one.

The reason the advertisement is significant is because it marked the first time that any toy company had attempted to peddle merchandise on television outside of the Christmas season. Until 1955, ad budgets at toy companies were minuscule, so the only time they could afford to hawk their wares on TV was during Christmas. But then came Mattel and the Thunder Burp, which, according to Howard Chudacoff, a cultural historian at Brown University, was a kind of historical watershed. Almost overnight, children's play became focused, as never before, on things — the toys themselves.

"It's interesting to me that when we talk about play today, the first thing that comes to mind are toys," says Chudacoff. "Whereas when I would think of play in the 19th century, I would think of activity rather than an object."

Chudacoff's recently published history of child's play argues that for most of human history what children did when they played was roam in packs large or small, more or less unsupervised, and engage in freewheeling imaginative play. They were pirates and princesses, aristocrats and action heroes. Basically, says Chudacoff, they spent most of their time doing what looked like nothing much at all.

"They improvised play, whether it was in the outdoors… or whether it was on a street corner or somebody's back yard," Chudacoff says. "They improvised their own play; they regulated their play; they made up their own rules."

But during the second half of the 20th century, Chudacoff argues, play changed radically. Instead of spending their time in autonomous shifting make-believe, children were supplied with ever more specific toys for play and predetermined scripts. Essentially, instead of playing pirate with a tree branch they played Star Wars with a toy light saber. Chudacoff calls this the commercialization and co-optation of child's play — a trend which begins to shrink the size of children's imaginative space.

But commercialization isn't the only reason imagination comes under siege. In the second half of the 20th century, Chudacoff says, parents became increasingly concerned about safety, and were driven to create play environments that were secure and could not be penetrated by threats of the outside world. Karate classes, gymnastics, summer camps — these create safe environments for children, Chudacoff says. And they also do something more: for middle-class parents increasingly worried about achievement, they offer to enrich a child's mind.

Change in Play, Change in Kids

Clearly the way that children spend their time has changed. Here's the issue: A growing number of psychologists believe that these changes in what children do has also changed kids' cognitive and emotional development.

It turns out that all that time spent playing make-believe actually helped children develop a critical cognitive skill called executive function. Executive function has a number of different elements, but a central one is the ability to self-regulate. Kids with good self-regulation are able to control their emotions and behavior, resist impulses, and exert self-control and discipline.

We know that children's capacity for self-regulation has diminished. A recent study replicated a study of self-regulation first done in the late 1940s, in which psychological researchers asked kids ages 3, 5 and 7 to do a number of exercises. One of those exercises included standing perfectly still without moving. The 3-year-olds couldn't stand still at all, the 5-year-olds could do it for about three minutes, and the 7-year-olds could stand pretty much as long as the researchers asked. In 2001, researchers repeated this experiment. But, psychologist Elena Bodrova at Mid-Continent Research for Education and Learning says, the results were very different.

"Today's 5-year-olds were acting at the level of 3-year-olds 60 years ago, and today's 7-year-olds were barely approaching the level of a 5-year-old 60 years ago," Bodrova explains. "So the results were very sad."

Sad because self-regulation is incredibly important. Poor executive function is associated with high dropout rates, drug use and crime. In fact, good executive function is a better predictor of success in school than a child's IQ. Children who are able to manage their feelings and pay attention are better able to learn. As executive function researcher Laura Berk explains, "Self-regulation predicts effective development in virtually every domain."

The Importance of Self-Regulation

According to Berk, one reason make-believe is such a powerful tool for building self-discipline is because during make-believe, children engage in what's called private speech: They talk to themselves about what they are going to do and how they are going to do it.

"In fact, if we compare preschoolers' activities and the amount of private speech that occurs across them, we find that this self-regulating language is highest during make-believe play," Berk says. "And this type of self-regulating language… has been shown in many studies to be predictive of executive functions."

And it's not just children who use private speech to control themselves. If we look at adult use of private speech, Berk says, "we're often using it to surmount obstacles, to master cognitive and social skills, and to manage our emotions."

Unfortunately, the more structured the play, the more children's private speech declines. Essentially, because children's play is so focused on lessons and leagues, and because kids' toys increasingly inhibit imaginative play, kids aren't getting a chance to practice policing themselves. When they have that opportunity, says Berk, the results are clear: Self-regulation improves.

"One index that researchers, including myself, have used… is the extent to which a child, for example, cleans up independently after a free-choice period in preschool," Berk says. "We find that children who are most effective at complex make-believe play take on that responsibility with… greater willingness, and even will assist others in doing so without teacher prompting."

Despite the evidence of the benefits of imaginative play, however, even in the context of preschool young children's play is in decline. According to Yale psychological researcher Dorothy Singer, teachers and school administrators just don't see the value.

"Because of the testing, and the emphasis now that you have to really pass these tests, teachers are starting earlier and earlier to drill the kids in their basic fundamentals. Play is viewed as unnecessary, a waste of time," Singer says. "I have so many articles that have documented the shortening of free play for children, where the teachers in these schools are using the time for cognitive skills."

It seems that in the rush to give children every advantage — to protect them, to stimulate them, to enrich them — our culture has unwittingly compromised one of the activities that helped children most. All that wasted time was not such a waste after all.

(And some suggestions:)

Your Questions on Kids & Play

Organizing play for kids has never seemed like more work. But researchers Adele Diamond and Deborah Leong have good news: The best kind of play costs nothing and really only has one main requirement — imagination.

Here, they answer your questions about play.

Better Ways to Play
Self-regulation is a critical skill for kids. Unfortunately, most kids today spend a lot of time doing three things: watching television, playing video games and taking lessons. None of these activities promote self-regulation.

We asked for alternatives from three researchers: Deborah Leong, professor of psychology at Metropolitan State College of Denver, Elena Bodrova, senior researcher with Mid-Continent Research for Education and Learning, and Laura Berk, professor of psychology at Illinois State University.

Here are their suggestions:

Simon Says: Simon Says is a game that requires children to inhibit themselves. You have to think and not do something, which helps to build self-regulation.

Complex Imaginative Play: This is play where your child plans scenarios and enacts those scenarios for a fair amount of time, a half-hour at a minimum, though longer is better. Sustained play that last for hours is best. Realistic props are good for very young children, but otherwise encourage kids to use symbolic props that they create and make through their imaginations. For example, a stick becomes a sword.

Activities That Require Planning: Games with directions, patterns for construction, recipes for cooking, for instance.

Joint Storybook Reading: "Reading storybooks with preschoolers promotes self-regulation, not just because it fosters language development, but because children's stories are filled with characters who model effective self-regulatory strategies," says researcher Laura Berk.

She cites the classic example of Watty Piper's The Little Engine That Could, in which a little blue engine pulling a train of toys and food over a mountain breaks down and must find a way to complete its journey. The engine chants, "I think I can. I think I can. I think I can," and with persistence and effort, surmounts the challenge.

Encourage Children to Talk to Themselves: "Like adults, children spontaneously speak to themselves to guide and manage their own behavior," Berk says. "In fact, children often use self-guiding comments recently picked up from their interactions with adults, signaling that they are beginning to apply those strategies to themselves.

"Permitting and encouraging children to be verbally active — to speak to themselves while engaged in challenging tasks — fosters concentration, effort, problem-solving, and task success." — Alix Spiegel

7/25/08

Robocalls

I just received a robocall from Hollywood Video. They were trying to get me to sign up for something. Of course, when I hung up on them, and then picked back up, they were still there. It takes a few seconds for the line to disconnect. The only way to get off the list is to call them back. If you don't have caller ID, that could be a problem. So, I call them back, at their 888-285-5905 number, and after pressing myriad buttons, and following directions, I think I have successfully removed myself from their list.

There is a button you can push to hear their privacy policy. The funny thing about the recording regarding the privacy policy is that it sounds, well, smarmy. Like they know they are assholes, but they have the law on their side (which they mention) so they are allowed to annoy you at dinnertime, legally, even though their message makes it sound as if they understand the immorality, invasiveness, and assholeishness of their position. Reminds me of someone....

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